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Media Kit

Chad Nguyen

Brand & AI Strategy Leader

50+ brands. 2–3x ROI. 3x revenue growth.
I build strategy that executes in revenue lines, not PowerPoint decks. Creative Direction | Brand Positioning | Go-to-Market | AI-Powered Branding

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Brands Positioned
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ROI Delivered
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Revenue Growth
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Years Experience

Core Expertise

Bridging aesthetic excellence with machine intelligence to scale market share.

Brand Positioning

Strategic repositioning that shifts market perception and drives customer acquisition at scale across Beauty, SaaS, and Luxury sectors.

Go-to-Market Strategy

End-to-end GTM execution for launch-stage and scaling brands. From positioning through market entry to revenue acceleration.

AI-Powered Branding

Advanced MCP systems, Claude integration, and AI capabilities for accelerated brand development and strategic decision-making.

Creative Direction

Visual identity systems, campaign direction, and brand expression that resonates across all customer touchpoints.

Digital Transformation

Aligning brand strategy with technical infrastructure, web platforms, and digital systems for seamless customer experience.

Revenue Impact

Strategy that compounds into measurable results: market share gains, brand equity, and sustainable bottom-line growth.

Portfolio & Creative Work

High-fidelity branding assets, campaign setups, and architectural spaces.

K-Beauty Campaigns

Premium visual campaigns showcasing luxury skincare, botanical formulations, and authentic product storytelling.

Ikigai K-Beauty Campaign Design

Ikigai K-Beauty

Creative Direction & Poster Design

Premium poster composition aligning botanical details with minimal layout anchors.
K-Beauty Product Campaign

Product Campaign

Visual Identity & Branding

High-end skincare launch establishing visual symmetry and organic textures.
Skincare Launch Campaign

Skincare Launch

Campaign Design & Direction

Multi-channel digital assets built for luxury market penetration.
Ikigai Botanical Formulation Design

Botanical Formulation

Art Direction & Poster

Elegant typography grid overlaid on organic, high-fidelity botanical mockups.
Organic Extract Campaign Design

Organic Extract

Creative Campaign Design

Visual assets emphasizing raw ingredient purity and editorial layout sophistication.
Ikigai K-Beauty Pavilion Campaign Showcase

Ikigai Showcase

Campaign Showcase

Premium brand visual showcase displaying botanical K-Beauty product lineups.

Trade Booth Concepts

High-end Trade Show Booth spaces and engaging pavilion setups designed for brand presence at global expositions.

Elegance K-Beauty Trade Show Booth

Elegance K-Beauty Booth

Experiential Design & Layout

Minimalist layout combining physical timber elements with interactive display pods.
Trade Show Exhibition space

Trade Show Exhibition

Brand Presence & Engagement

Modern space tailored for premium branding engagement and product testing.
Soul Skin Seoul Booth Concept

Soul Skin Seoul

Exhibition Booth Design

Immersive spatial design featuring ambient backlighting and curved K-Beauty product counters.
Sexyul K-Beauty Booth Concept

Sexyul K-Beauty

Exhibition Booth Concept

Experiential trade setup integrating organic flora with premium polished stone panels.
Minimalist Exhibition Pavilion Design

Minimalist Exhibition

Exhibition Booth Concept

Clean, light-filled showcase incorporating raw materials and architectural symmetry.
Luxury Innovation Space

Luxury Innovation Space

Exhibition Booth Concept

Sophisticated showroom concept showcasing innovative skincare formulas and architectural grids.

Architectural Concepts

Immersive architectural designs, minimalist showrooms, luxury concept stores, and spacious showroom environments.

Luxury Villa Design Concept

Luxury Villa

Architectural Concepts

Premium curved modern residential concept featuring high-end floor-to-ceiling glass panel facades and outdoor pool.
Retail Brand Experience Showcase

Retail Showcase

Luxury Concept Store

High-fidelity interior concept blending organic materials with smart digital displays.

Apparel / Sports

Modern fashion details, high-performance athletic footwear, and conceptual sportswear campaigns.

Nike Orange Sneaker Campaign Poster

Nike Orange Sneaker

Apparel & Sports Branding

High-fidelity Nike Air Max poster layout aligning active performance with premium editorial typography.
Nike Blue Sneaker Campaign Poster

Nike Blue Sneaker

Apparel & Sports Branding

Premium blue Air Max Tuned poster layout integrating raw energy splashes with high-contrast active styling.
Nike Air Max Original Campaign Poster

Nike Air Max Campaign

Apparel & Sports Branding

High-resolution Nike Air Max creative layout overlaying structural power on minimalist active grids.

Studio Production

Professional studio photography, creative model direction, fashion styling, and brand expression photoshoots.

High-Fashion Studio Direction

Fashion Direction

Model & Creative Direction

Conceptual editorial photoshoot with dynamic styling and premium light sculpting.
Beauty Photography Production

Beauty Production

Creative Photography

Dewy skincare close-ups designed to broadcast biological skin health.
Lifestyle Brand Storytelling

Lifestyle Imagery

Brand Storytelling

Organic storytelling assets establishing context, scale, and utility.
Editorial Creative Photoshoot

Editorial Production

Fashion & Beauty Direction

Stunning studio photoshoot capturing soft light and high-fashion editorial styling.
Studio Creative Portrait Production

Studio Portrait

Model Direction & Photography

High-contrast, professional studio work with dynamic models and creative styling details.
Brand Expression Photographic Art

Brand Expression

Photography & Art Direction

Beautiful close-up model direction for high-fidelity botanical K-beauty storytelling.

Open To Leadership

Senior in-house leadership roles where positioning and performance drive compound growth.

Creative Strategy

Lead creative vision, campaign direction, and visual strategy for brands that innovate markets and redefine standard rules.

Brand Strategist

Own positioning, market strategy, and go-to-market execution for scaling brands with rigorous revenue mandates.

K-Beauty Leader

Head of brand for Korean beauty companies looking to penetrate global Western markets with luxury and premium positioning.

Tech / SaaS

Director or VP of brand strategy for technology corporations building category-defining, high-growth B2B or B2C brands.

Accredited Certifications

Accredited machine intelligence and model context protocol credentials issued by Anthropic.

Claude with Google Cloud's Vertex AI

Anthropic
Issued: May 2026
Credential ID: rfcp25aiksao
Status: VERIFIED

AI Fluency for Small Businesses

Anthropic
Issued: May 2026
Credential ID: shqe2wfxvsuz
Status: VERIFIED

AI Capabilities & Limitations

Anthropic
Issued: May 2026
Credential ID: dub3vcw6sudb
Status: VERIFIED

Introduction to Agent Skills

Anthropic
Issued: May 2026
Credential ID: cnnstv8yqyh5
Status: VERIFIED

Claude Code 101

Anthropic
Issued: May 2026
Credential ID: zsyxt3ph2gox
Status: VERIFIED

Model Context Protocol: Advanced

Anthropic
Issued: May 2026
Credential ID: gheqc6j9rshf
Status: VERIFIED

Introduction to MCP

Anthropic
Issued: May 2026
Credential ID: kdmt5w9cgrx2
Status: VERIFIED

AI Fluency Framework & Foundations

Anthropic
Issued: May 2026
Credential ID: 3waph49vrk69
Status: VERIFIED

Introduction to Claude Cowork

Anthropic
Issued: May 2026
Credential ID: 8hdgcgh4zwxw
Status: VERIFIED

Claude 101

Anthropic
Issued: May 2026
Credential ID: o59phwi5qpgj
Status: VERIFIED

Core Capabilities & Skills

Cross-functional competencies in brand strategy, digital systems, and global market expansion.

AI-Powered Branding

2 experiences at Ikigai Agency and 1 other company

AI Strategy

Founder & Director of Brand Strategy at Ikigai Agency

AI Creative Direction

Founder & Director of Brand Strategy at Ikigai Agency

Generative AI

2 experiences at Ikigai Agency and 1 other company

Prompt Engineering

2 experiences at Ikigai Agency and 1 other company

Digital Transformation

Founder & Director of Brand Strategy at Ikigai Agency

Brand Strategy

Founder & Director at Ikigai Agency • 2 endorsements

Brand Positioning

2 experiences at Ikigai Agency & 1 other company • 2 endorsements

Brand Identity Creation & Consistency

3 experiences at Ikigai Agency and 2 other companies

Brand Development

Executive strategic launches • 2 endorsements

Brand Architecture

4 experiences at Ikigai Agency and 3 other companies

Brand Differentiation

2 experiences at Ikigai Agency and 1 other company

Brand Equity

5 experiences at Ikigai Agency and 4 other companies

Brand Management

3 experiences at Ikigai Agency and 2 other companies

Executive Brand Strategy

5 experiences at Ikigai Agency and 4 other companies

Branding

3 experiences at Ikigai Agency and 2 other companies

Visual Identity Systems

3 experiences at Ikigai Agency and 2 other companies

Brand Identity

5 experiences at Ikigai Agency and 4 other companies

E-Commerce Strategy

Founder & Director of Brand Strategy at Ikigai Agency

Go-to-Market Strategy

3 experiences at Ikigai Agency and 2 other companies

GTM Execution

4 experiences at Ikigai Agency and 3 other companies

Growth Strategy

3 experiences at Ikigai Agency and 2 other companies

Strategic Planning

3 experiences at Ikigai Agency & 2 other companies • 1 endorsement

Business Strategy

3 experiences at Ikigai Agency and 2 other companies

Innovation Strategy

2 experiences at Ikigai Agency and 1 other company

Strategic Roadmapping

3 experiences at Ikigai Agency and 2 other companies

Market Positioning

4 experiences at Ikigai Agency and 3 other companies

Market Leadership

2 experiences at Ikigai Agency and 1 other company

Competitive Analysis

2 experiences at Ikigai Agency and 1 other company

Consumer Insights

2 experiences at Ikigai Agency and 1 other company

Product Management

Strategic alignment & development • 1 endorsement

Marketing Strategy & Campaign Execution

Founder & Director of Brand Strategy at Ikigai Agency

Marketing Strategy

4 experiences at Ikigai Agency and 3 other companies

Product Marketing

3 experiences at Ikigai Agency and 2 other companies

Campaign Strategy

4 experiences at Ikigai Agency and 3 other companies

Digital Strategy

4 experiences at Ikigai Agency and 3 other companies

Digital Marketing

3 experiences at Ikigai Agency and 2 other companies

Content Strategy

4 experiences at Ikigai Agency and 3 other companies

Messaging Strategy

2 experiences at Ikigai Agency and 1 other company

Social Media Strategy

4 experiences at Ikigai Agency and 3 other companies

SEO Strategy

2 experiences at Ikigai Agency and 1 other company

Strategic Communication

4 experiences at Ikigai Agency and 3 other companies

Creative Direction

Executive oversight • 5 endorsements

Art Direction

5 experiences at Ikigai Agency and 4 other companies

Creative Strategy

3 experiences at Ikigai Agency and 2 other companies

Web Design Direction

3 experiences at Ikigai Agency and 2 other companies

Web Design

Founder & Director of Brand Strategy at Ikigai Agency

UX/UI Design

3 experiences at Ikigai Agency and 2 other companies

Graphic Design

Founder & Director of Brand Strategy at Ikigai Agency

Packaging Design

3 experiences at Ikigai Agency and 2 other companies

Agency Leadership

Founder & Director of Brand Strategy at Ikigai Agency

Team Leadership

4 experiences at Ikigai Agency and 3 other companies

Organizational Leadership

4 experiences at Ikigai Agency and 3 other companies

Client Services

5 experiences at Ikigai Agency and 4 other companies

Executive Presentations

5 experiences at Ikigai Agency and 4 other companies

Luxury Brand Strategy

3 experiences at Ikigai Agency and 2 other companies

SaaS Brand Strategy

Founder & Director of Brand Strategy at Ikigai Agency

Beauty & CPG Marketing

Founder & Director of Brand Strategy at Ikigai Agency

B2B Marketing

3 experiences at Ikigai Agency and 2 other companies

Hospitality Marketing

Founder & Director of Brand Strategy at Ikigai Agency

Entertainment Marketing

Founder & Director of Brand Strategy at Ikigai Agency

Key Results & Case Studies

Empirical evidence of strategic alignment driving substantial enterprise value.

Porthole Repositioning

Led full brand identity and customer-facing presence redesign for a premier Maine event venue, strengthening market appeal and supporting customer acquisition.

Measurable Booking Increase

Hospitality 3x Growth

Comprehensive brand repositioning and experience redesign that fundamentally shifted market positioning and operational strategy.

3x Revenue Expansion

50+ Brands / 6 Industries

Built full brand systems from positioning through execution across Beauty, SaaS, Luxury, Entertainment, Hospitality, and B2B.

2–3x Delivered ROI